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Courtney Rayburn

MARKETING AND EVENT PROFESSIONAL

 

Phone:

(949) 973-8033

 

Email:

CRAYBURN713@GMAIL.COM

 

Currently employed as the Special Events and Marketing Director for T. Boone Pickens YMCA and the Dallas YMCA Turkey Trot. www.thetrot.org
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About Me

I began my career in the amusement industry in 1999 at Six Flags Astroworld & Waterworld in Houston, Texas. Thinking I would just be there for a summer job, I never expected that I would make a career of it. After 17+ years, I was still in love with the idea of selling fun and creating unforgettable events. In 2017, I relocated to the Dallas/Fort Worth area and soon found a part time marketing position with the Dallas YMCA Turkey Trot (The Trot). The following year, I became the Special Events & Marketing Director and Race Director for The Trot; the largest Thanksgiving Day event of its kind. Learning the history of and planning The Trot renewed my passion for all the ups and downs of event management. Plus, I finally fulfilled my lifelong desire to move into the nonprofit sector, while still "selling fun."

EXPERIENCE
 
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Special Events and Marketing Director, T. Boone Pickens YMCA

Current position, since March 2018

Marketing Coordinator, Dallas YMCA Turkey Trot

7 months

YMCA OF METROPOLITAN DALLAS

The YMCA has given me the opportunity to gain experience working for a nonprofit organization while utilizing my skills in marketing, event planning, and project management. My primary responsibility is to produce the Dallas YMCA Turkey Trot, a Thanksgiving Day run/walk with over 20,000 participants annually. I am privileged to work with vendors, the City of Dallas, and other YMCA staff to put on a world-class fundraising event. I also develop event sponsor relationships, provide customer service to participants, manage the budget, and support the T. Boone Pickens YMCA branch with membership marketing, donor acquisition, and fundraising.

Marketing Communications Manager

1.5 years

APEX PARKS GROUP

Working with Apex Parks Group gave me the opportunity to assist in setting the marketing direction for multiple park brands. Working with the Director of Sales & Marketing and the agency of record to determine an appropriate mix of paid media during key promotional periods, we successfully increased market penetration, brand awareness, and revenues.

Digital Media Manager

2 years

Social Media Manager

3 years

Sales and Marketing Manager, Mountasia 

1 year

Sales Manager, Boomers

3 months

Sales Coordinator, Boomers 

3 years

PALACE ENTERTAINMENT

During my first 5 years with Palace Entertainment, I held sales and marketing positions at three FEC locations. In 2010, based on my use of social media to increase brand awareness and revenues at Mountasia, I was given the opportunity to lead Palace Entertainment’s adoption of social marketing for all 41 park locations. My initial focus was to develop a content and growth strategy for Facebook and Twitter. In April 2013, I was promoted and charged with overseeing all online instances that represented Palace's 23 brands. This included leading a website redevelopment project, securing all review site and location listings, and developing online properties to meet the growing demand for mobile friendly websites and purchase processes

Education Marketing Representative

2 years 

Group Sales and Event Coordinator

6 months

Sales Support Staff

2 years

SIX FLAGS ASTROWORLD (closed)

My passion for selling fun and creating memorable events began at AstroWorld in 1999. I started that summer as a seasonal sales assistant and came back as a full-time administrative assistant the following season. I was the Education Marketing Representative for two years, selling group events and consignment program tickets to schools, universities, and other youth programs throughout the state of Texas. I exceeded personal sales goals by 11% and 15% respectively in those two years.

HIGHLIGHTS
 
Podium
2019

ACTIVE NETWORK

November Race Director of the Month
Click here to read blog post

2019

RECOGNIZED AS TOP FUNDRAISER

T. Boone Pickens YMCA Annual Campaign

2016

WORLD WATERPARK ASSOCIATION SHOW
MODERATOR

Marketing Roundtable

PERFORMANCE OPTIMIST

3 QUESTIONS WEB SERIES GUEST

Click here to watch

2015

WORLD WATERPARK ASSOCIATION SHOW

CO-PRESENTER
Advanced Social Media: Taking Facebook and Twitter Up a Notch

2013

THEME PARK FOOD & BEVERAGE SYMPOSIUM

PRESENTER
Deep-Fried Marketing: Using Social Media as your Secret Ingredient

2012

DNA ASSOCIATION - US Conference 2012

MODERATOR
Maximizing Social Media in Leisure Facilities

PROJECT SAMPLES

Creative videos, giveaways, contests, and events

 
Filmed and Edited Video
Team Member Spotlight videos
Ideas for Creative Event Swag
Water Park Video Contest
Facebook Fan Event
Theme Park Photo Contest
Engaging Content on Social Media
Facebook Fan Coupons
Sourcing feedback from social media
Lights in the Dark

Project Management

Marketing Strategy

Digital Advertising

Online Analytics

Email Marketing

Microsoft Office Suite

Budget Management

Content Management Systems

Customer and Donor Relations

Adobe Products

Public Speaking, Staff Development, Team Building, and Fundraising

 
ADVANCED SKILLS
RECOMMENDATIONS
 
LED Strip Lights

Astroworld was my first experience working in a theme park. Courtney taught me a lot about event planning and organization. She was organized, prepared well in advance and always had contingency plans--our clients never knew if there were any issues or problems because Courtney had everything covered!

Claudia Sanchez, Marketing and Outreach Director

Community Health Choice

For six years I worked almost daily with Courtney, and during those years I observed her dedication, passion, attention to detail, and her love for doing her job well.  I am most impressed with her ability to quickly learn and take on new skills and areas of expertise.  Courtney is always one step ahead of the current marketing trends and is always pushing to do more.

David Turner, Director of Interactive Media

Turnstile Advertising

Courtney has excellent management and organizational skills that always exceed our expectations and ultimately save us time and money.

Lawrence Johnson, President

Dub3 Solutions

Courtney is one of the most hardworking, dedicated, committed co workers I've ever had the pleasure to work with. She goes above and beyond for the guest, and the staff; always willing to help when needed without even having to ask. She was my co worker, my mentor and is someone I'm proud to call my friend.

Gloria Eskandari, Sales Manager

Boomers, Fountain Valley

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