Courtney Rayburn

SALES & MARKETING PROFESSIONAL

 

Phone:

(949) 973-8033

 

Email:

CRAYBURN713@GMAIL.COM

 

Currently employed as the Special Events and Marketing Director for T. Boone Pickens YMCA and the Dallas YMCA Turkey Trot. www.thetrot.org
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About Me

I began my career in the amusement industry in 1999 at Six Flags Astroworld & Waterworld in Houston, Texas. Thinking I would just be there for a summer job, I never expected that I would make a career of it, but it has been 17+ years and I am still in love with the idea of selling fun. My favorite part of working in the amusement industry is helping people make memories with family and friends, hearing the screams of laughter on rides, and interacting with guests. It absolutely makes up for the long hours and sweaty summers.

In my free time, I enjoy visiting theme parks as a guest, karaoke, camping, going to a baseball game (Go Astros!), or reading. I enjoy crafting as well, and recently taught myself how to crochet. 

I am the pet parent to two cats, Braveheart and Squishy. They are a constant source of entertainment and the primary subjects of my Instagram feed. We recently relocated from Southern California to Burleson, Texas in the Dallas/Fort Worth area, and I am still exploring and getting to know my new city.

EXPERIENCE
 
Marketing Communications Manager

April 2015 - August 2016

APEX PARKS GROUP

Working with Apex Parks Group gave me the opportunity to assist in setting the marketing direction for multiple park brands. Working with the Director of Sales & Marketing and the agency of record to determine an appropriate mix of paid media during key promotional periods, we successfully increased market penetration, brand awareness, and revenues.

Digital Media Manager

April 2013 - April 2015

PALACE ENTERTAINMENT

During my first 5 years with Palace Entertainment, I held sales and marketing positions at three FEC locations. In 2010, based on my use of social media to increase brand awareness and revenues at Mountasia, I was given the opportunity to lead Palace Entertainment’s adoption of social marketing for all 41 park locations. My initial focus was to develop a content and growth strategy for Facebook and Twitter. In April 2013, I was promoted and charged with overseeing all online instances that represented Palace's 23 brands. This included leading a website redevelopment project, securing all review site and location listings, and developing online properties to meet the growing demand for mobile friendly websites and purchase processes

Social Media Manager

August 2010 - April 2013

Sales and Marketing Manager, Mountasia 

July 2009 - August 2010

Sales Manager, Boomers

August 2007 - November 2007 

Sales Coordinator, Boomers 

May 2004 - July 2007

Education Marketing Representative

November 2001 - November 2003 

Group Sales and Event Coordinator

May 2001 - November 2001 

Sales Support Staff

April 1999 - May 2001 

SIX FLAGS ASTROWORLD (closed)

My passion for selling fun and creating memorable events began at AstroWorld in 1999. I started that summer as a seasonal sales assistant and came back as a full-time administrative assistant the following season. I was the Education Marketing Representative for two years, selling group events and consignment program tickets to schools, universities, and other youth programs throughout the state of Texas. I exceeded personal sales goals by 11% and 15% respectively in those two years.

HIGHLIGHTS
 
2016

WORLD WATERPARK ASSOCIATION SHOW
MODERATOR

Marketing Roundtable

PERFORMANCE OPTIMIST

3 QUESTIONS WEB SERIES GUEST

Click here to watch

2015

WORLD WATERPARK ASSOCIATION SHOW

CO-PRESENTER
Advanced Social Media: Taking Facebook and Twitter Up a Notch

2013

THEME PARK FOOD & BEVERAGE SYMPOSIUM

PRESENTER
Deep-Fried Marketing: Using Social Media as your Secret Ingredient

2012

DNA ASSOCIATION - US Conference 2012

MODERATOR
Maximizing Social Media in Leisure Facilities

PROJECT SAMPLES
 

Creative videos and ideas for park promotions, ride openings, special events, and more.

Ideas for Creative Event Swag
Water Park Video Contest
Facebook Fan Event
Theme Park Photo Contest
Engaging Content on Social Media
Facebook Fan Coupons
Sourcing feedback from social media

HOOTSUITE ACADEMY

CERTIFIED PROFESSIONAL
Social Marketing

Strategic Marketing Plans - Advanced

Social Media Strategies - Advanced

Digital Advertising - Advanced

Online Analytics - Advanced

Email Marketing - Advanced

Microsoft Office - Advanced

Online User Experience - Intermediate

Adobe PhotoShop - Intermediate

Adobe Premiere Pro - Basic

HTML Editing - Basic

Customer Service, Team Leadership, Team Building, Budget Management - Advanced

 
SKILLS
RECOMMENDATIONS
 

Astroworld was my first experience working in a theme park. Courtney taught me a lot about event planning and organization. She was organized, prepared well in advance and always had contingency plans--our clients never knew if there were any issues or problems because Courtney had everything covered!

Claudia Sanchez, Marketing and Outreach Director

Community Health Choice

For six years I worked almost daily with Courtney, and during those years I observed her dedication, passion, attention to detail, and her love for doing her job well.  I am most impressed with her ability to quickly learn and take on new skills and areas of expertise.  Courtney is always one step ahead of the current marketing trends and is always pushing to do more.

David Turner, Director of Interactive Media

Turnstile Advertising

Courtney has excellent management and organizational skills that always exceed our expectations and ultimately save us time and money.

Lawrence Johnson, President

Dub3 Solutions

Courtney is one of the most hardworking, dedicated, committed co workers I've ever had the pleasure to work with. She goes above and beyond for the guest, and the staff; always willing to help when needed without even having to ask. She was my co worker, my mentor and is someone I'm proud to call my friend.

Gloria Eskandari, Sales Manager

Boomers, Fountain Valley

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CONTACT ME

Courtney Rayburn

MARKETING PROFESSIONAL

Phone:

(949) 973-8033

 

Email:

crayburn713@gmail.com

© 2016 By Courtney Rayburn.

Theme Park Photo Contest

Annual Photo contest with entries made on custom webpage, Twitter, and Instagram.